Give a real range and say what moves it. Most visitors leave a site because this question went unanswered, and a range with an explanation converts better than “contact us for pricing” — it also gives a search engine something concrete to quote. If your work genuinely cannot be priced without a site visit, say that plainly and say what the visit costs.

State your actual current lead time, and update it when it changes. “Usually within three working days, and same day for emergencies” is useful. “Fast turnaround” is not, and nobody believes it.

Name the towns and neighbourhoods, not just the region. Someone searching for a business in their specific suburb needs to see that suburb written down. This answer and your service-area list should agree.

Say yes and name the licence, the number and the insurer if you can. A specific, checkable credential is worth more than a badge graphic, both to a customer deciding whether to let you in the house and to a search engine deciding whether to trust the page.

Describe your guarantee in the terms you would actually honour. This is the question people worry about and rarely ask out loud, so answering it unprompted does a lot of work.